Games Magazine - Juegos Miami Special Edition

Susan O'Leary speaks to Games Magazine as part of their special issue for Juegos Miami.

 Find the full interview below and view the whole issue here.

Could you tell us more about your participation in the new edition of Juegos Miami? Could you tell us more about your dissertation?

I’ll be speaking on the panel: “What to do when it’s not all black and white – introducing regulation in a sustainable way.” During the panel we’ll be discussing the regulation of online gaming globally, and how the approach of each market varies, depending on its own priorities and challenges. The aim is to highlight the benefits of the regulated environment, encouraging operators and suppliers to embrace regulation as best practice to enhance their business, rather than viewing it as a burden or threat to innovation. I’ll be offering the perspective of an experienced regulator - the Alderney Gambling Control Commission (AGCC) which has been regulating online gaming globally for 20 years. The AGCC understands the industry and recognizes jurisdictional nuances around the world, so is able to apply proportionate and fit for purpose regulation by taking a unique, risk-based approach.


How do you think the new regulations on sports betting will change the US gaming market?

All eyes are on the US at the moment, with reports predicting a growth of the sports betting market to over $5bn and applied to 34 States by 2024. This would put the US at one of the largest regulated sports betting markets in the world – an opportunity even bigger than first anticipated this time last year. The challenge for the operators – as well as navigating the specific state and federal requirements and obstacles - will be to attract and retain the interest of such a huge and diverse market. I think we’ll see a massive leap in game innovation and tech development, growth of mobile and inclusivity of fringe sports leagues.


What is your analysis about the evolution of iGaming?

The changing interests of consumers from land-based, retail gaming to online has meant the industry has grown at a rapid pace. Its very nature means that it’s able to adapt to the demands of the market far quicker than a bricks and mortar business ever could. In that respect we’ve seen a much steeper growth trajectory of online games tech and systems in its relatively short life time. We now have a sophisticated industry which is now not only able to adjust to consumer demand, but is creating that demand by dictating trends. It’s a fascinating industry to be a part of.


How can technology help the regulators and the regulations?

In our industry, of course technology is of huge importance so understanding technology, new products and developments is critical to a regulator too. Not only that, but it has a role to play in assisting the regulator too. From KYC, AML and reporting to the latest games testing tools, technology is fundamental to ensuring the regulator maintains objectivity and integrity. 


What are the main challenges for the regulation of online gambling in Latin America?

As well as the varying approach of each Latin American country to online gaming regulation, in general, the challenge of any regulator is to ensure that their regulations are proportionate and relevant. The regulations need to meet the obligations of the regulator to protect and safeguard players and ensure that the industry remains crime free, but also that in regulating the space, the government is not restricting or obstructing growth, innovation or new entrants to the industry. It is a perpetual balance and a lot can be learnt from the experience of other regulators. The AGCC, for example, takes into account the complete igaming ecosystem when applying its risk-based approach to regulation. It considers the entire picture of suppliers, operators and players as well as factors such as responsible gambling, technical and social issues in order to effectively apply the regulations.


What do you think are the main trends of the gaming industry that will be discussed at Juegos Miami?

The programme for Juegos Miami is, once again, excellent. I think a lot of airtime will be given to a general theme of regulation and particularly discussing those countries on the cusp of widespread regulation. But I think that delegates attending will also find great value in the more practical panels and presentations covering everything from entry into the Latin American market to affiliates, banking and payments processing in the region.


How have the operations of Alderney eGambling evolved over time in the United States?

Around the world, the AGCC works to advise other regulators in the development of their own regulatory regimes. In the US, we’ve assisted Nevada and New Jersey with their iGaming regulations and we continue to collaborate with both organisations. In addition, we’re currently working with existing Alderney licensees who are looking to target the US – as a result of their licenced status from a well-recognised jurisdiction, they’re already in really good shape to do so.


What services Alderney eGambling offers to the gaming market?

Alderney eGambling is a strategic and development body, responsible for promoting the Alderney Gambling Control Commission (AGCC), a global leader in eGaming regulation. At a strategic level, Alderney eGambling has developed a network of connections with governments, regulators, operators and service providers around the world, and is responsible for providing assistance, developing strategy and facilitating collaborations globally.

Alderney eGambling is the first port of call for all prospective licensees and provides a consultative service, leading the applicant through the entire process of understanding the licensing framework and applying for the licence, making all necessary introductions to recommended service providers along the way. 



Susan O'Leary speaks to Games Magazine as part of their special issue for Juegos Miami.

Written by
Alderney eGambling